I have been thru the dilemma and I can tell you from experience that information overload is very real for a newbie trying to learn Internet Marketing. There are too many directions that can mislead or break a person, eaving one frustrated, out of time and broke.
If you are building your first website, with no content and no experience in designing a web page, it is highly recommended that you start with a free website like wordpress and develop your skills set from there.
You can choose to host your WordPress blog on WordPress or on your own hosting server.
Some marketer prefer to host it on their own server just to have more control and accessibility when it comes to editing and updating your blog. Another reason is due to the constant changes of free website hosting regulations which might risk internet marketer losing their sites in case their sites were to be banned for any reason or no reason.
To host your blog with WordPress, all you have to do is open a free account at https://wordpress.com/signup/
Spend some time looking through and clicking at all the features on the left hand side dashboard. I have used WP and have actually built two sites with it and found that it was a fairly simple and fast process to get familiar with it.
To host your blog on your own hosting server, you will need at least a domain name and hosting.
Then login to your admin’s cPanel, and look for a link called “fantastico”. That should lead you to a page where you can install your wordpress script with one-click. For more instructions, visit hostgator’s support page for and search for the supporting video.
After installing WordPress, search for some good free theme (or pay for one, if you are willing to) and install it. You should also install the basic plugins (do a google search and you’ll find the ones that you need to install).
There are plenty of different ways to promote a website, both free and paid. But there is a definate need to have a CMS system to easily manage your website files so that you don’t get bogged down with too much technical stuff and can concentrate on creating your content.
Some internet marketers prefer using Joomla since it is scalable from a blogg site up to a huge enteprise site. Amongst other things, you can set modules to show up on specific pages too which will help with very targeted marketing campaigns. With that being said I think that the question would be “What would be the easiest route for someone that dosent know what CMS means, to take to accomplish his end goal?” I would recommend to go with wordpress unless they have the time for a major learning curve.
Once you have your blog set up, it’s time to fill it with rich and keyword optimized content. I recently found a great free browser toolbar that has some great information finding links built in at: SerotoninInspiration [dot] OurToolbar [dot] com. I use the Inspiration menu to find trends, similar sites and demographic info before I spend the time to write the content. They seem to be expanding the toobar every few days so there might be some other links that suite you better. You have to find the hungry fish before you bait your fishing rod appropriately. The content on your site needs to speak to specific people so you need to research who they are and what it is they are looking for THEN provide them with the relevant content. Think about what your visitors are going to do on your site. Will they read, interact, purchase etc. Then craft the user experience or user journey.
If you want to speed up the learning process and cut off the guess work, you can find a great deal of videos on website creation on Youtube or go to Resell Rights Weekly for a huge amount of tutorials, content and marketing advice to get your site started. If you are broke , just join for a month; if you where relly broke, just join for the trial and then cancel.
Finally, plan, get a vision of what you want to do , but you got to take the plunge some time…